It started with a desire to refine comfort. With a need to reposition effortless grace. Defying limits of choice.
ROOT was established in 2021 with the vision of providing women with comfortable yet classy loungewear and sleepwear. We aim to help women to effortlessly and gracefully embrace femininity by breaking standards, be distinctive, with an edge.
ROOT aims to allow all women to feel empowered by their most uncomplicated state of mind and appearance.
To embrace the female grace, sophistication, and variant silhouettes. To allow women to feel empowered by their most uncomplicated state of mind and appearance.
Attention to detail
To design, create, and produce with the highest attention to detail. To ensure all grounds are touched across the brand journey.
To use the highest quality fabrics, methods of tailoring, and composition.
To create fundamental, timeless, and effortless collections for the like-minded.